By Dave Haynes
February 1, 2010 08:45 AM EST
iPad on Ulitzer
There were two kinds of technology companies issuing press releases today.
Goofball ones that were somehow oblivious to Apple's planned announcement,
and thought it was just another day and their stuff would get the usual
attention. And those who watched the announc... (more)
|
By Dave Haynes
January 31, 2010 11:30 AM EST
New Media on Ulitzer
Something I read reminded me that this blog was coming on four years.
According to my old WordPress and my current Joomla admin thingdoodles, I
have done 1,600 or so posts to date, or about one a day, including weekends
and holidays.
I don't really take adv... (more)
|
By Dave Haynes
January 29, 2010 05:08 PM EST
IMAGE: ACCESS HOLLYWOOD
Ok, I honestly like what PumpTop TV is doing with its content. I'm not sure
the mix is right, but I admire that they have thought beyond the ill-founded
notion that news headlines and the weather are the Path to viewer recall
glory on DOOH screens.
But... (more)
|
By Dave Haynes
January 29, 2010 04:41 PM EST
Dmitry at Ingram has pulled the pieces together as he always does and
booked our spot and found a sponsor for the February edition of the Toronto
Digital Signage Mixer event. on Feb. 9th. Chief Mounts has stepped up as
sponsors and they will have some of their gear around to loo... (more)
|
By Dave Haynes
January 29, 2010 04:10 PM EST
From Marketing magazine online: Four Toronto high schools have new digital
screens in their halls thanks to a pilot project between the school board
and Onestop Media Group.
The screens mainly display content produced by and for students, but will
include some third-party messag... (more)
|
By Dave Haynes
January 29, 2010 10:30 AM EST
Still cranky about the digital signage is a privacy Chernobyl report.
Haroon Mirza from CognoVision sent me a note saying they'd seen the report
(they are prominently mentioned as being among the evil-doers) and noted his
company is and always has been very big on privacy. They la... (more)
|
By Dave Haynes
January 28, 2010 11:13 PM EST
The California-based World Privacy Forum has taken a deep dive on the privacy
implications of digital signage networks, in a report by Pam Dixon
called The One-Way-Mirror Society.
I have very mixed feelings about the report.
On one hand, it is a deep, pretty exhaustively resea... (more)
|
By Dave Haynes
January 28, 2010 11:57 AM EST
Digital Signage Expo has announced the 22 companies that are finalists for
the 2010 Apex Awards, which are put together by the event and judged by
a panel of five industry journalists from Digital Signage Magazine, Digital
Signage Today, PRO AV Magazine, Sound & Communications an... (more)
|
By Dave Haynes
January 28, 2010 10:04 AM EST
There's a great post up in Advertising Age about why most digital
creative is ineffective. It is written by an advertising effectiveness
consultant so it is in his interest to declare most of the stuff out there
needs re-thinking, but what he suggests is valid and entirely rele... (more)
|
By Dave Haynes
January 28, 2010 08:51 AM EST
Thanks to Dirk Hülsermann at OVAB Europe for flagging and posting this
note about encouraging research from Germany, as done by Nielsen. We're
starting to see more and more networks sharing their numbers, and it helps
the sector as a whole when there are good stories to tell, an... (more)
|
By Dave Haynes
January 27, 2010 11:59 AM EST
http://www.youtube.com/watch?v=ICpM3ItIhI0
An industry friend sent me a note about the TVBGone universal remote
control, which allows users to turn off just about anyone's TV. He joked it
was a killer digital signage app, as in killing screens.
It reminded me about what the Gizmod... (more)
|
By Dave Haynes
January 26, 2010 02:52 PM EST
A few months ago there was what seemed like the strangest possible RFP from
the Toronto District School Board, looking for a company to install a digital
signage network in schools, on its own nickel. The curious part was that ads
were not going to be allowed on the screens, whi... (more)
|
By Dave Haynes
January 25, 2010 11:27 AM EST
UPDATE; Well, the free tickets didn't quite disappear as quick as a Taylor
Swift concert, but they did indeed go fast. We stretched the RSVP number to
160 for the mixer on Feb. 23rd, and that's now fully subscribed. We have
people coming from all over the place, and my guess is ... (more)
|
By Dave Haynes
January 25, 2010 09:44 AM EST
A series of very simple hi-rez video spots are available now for download
that help continue to drive awareness and donation for the relief effort in
Haiti. Network operators can use to help direct funds to Red Cross groups in
the US and internationally.
The downloads are avail... (more)
|
By Dave Haynes
January 24, 2010 09:54 AM EST
Right before Christmas the Maryland integrator Noventri issued a strange
"off-white paper" about the sorry state of the digital signage industry and
how buyers were being duped by false claims and how much of what's being done
out there is wrong and ineffective.
I wrote about it... (more)
|
By Dave Haynes
January 22, 2010 11:11 AM EST
The Buried Life is a new MTV series based on an earlier documentary about
four Canuck college students from Victoria, BC who do their own "bucket
list" of things they need to do before they die. Given that they are still
just young pups, they are getting a serious head-start on ... (more)
|
By Dave Haynes
January 15, 2010 01:46 PM EST
Stratacache was exhibiting this week at NRF and the company announced a
new product that SEEMED like it was pretty interesting and really well-suited
to retail. But the release did not come with any visual aids to help get my
feeble mind around what the units looked like and did... (more)
|
By Dave Haynes
January 13, 2010 09:42 AM EST
This will probably be the only time in my life I can write about spending six
hours hanging out in a bar and leaving not even the slightest bit tipsy. I
had a meeting before the latest Toronto digital signage mixer so we ghathered
at the venue at four and did our thing, and then ... (more)
|
By Dave Haynes
January 12, 2010 07:43 AM EST
When I was at InfoComm this spring I happily took advantage of press
privileges and parked my butt and my gear in the media lounge down a back
hallway of the event center. The halls were filled with private meeting and
demo rooms, and I kept walking by a sign for something calle... (more)
|
By Dave Haynes
January 12, 2010 07:28 AM EST
Final reminder the Toronto mixer goes off tonight. A decent (at least in
size) crowd is expected.
Starts at 6:30, though I have a meeting downtown and will be there quite a
bit earlier.
Address:
Six Steps Restaurant & Lounge
55 Colborne Street
T - 416.504.4800
http://sixsteps... (more)
|