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Insight and Wisdom for the Digital Signage Industry

Dave Haynes

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Top Stories by Dave Haynes

Well, this will all but ensure I never get a contract from Pizza Hut, but here goes ... From MediaWeek: As Pizza Hut moves toward rebranding its locations as The Hut, an integral part of the effort is an in-store digital video network designed to engage customers. Called Hut TV, the new video net has already been installed in 20 stores in Jacksonville, Fla., and four in Dallas. The chain plans to roll out the network to more locations into 2010. The largest player in the category, Pizza Hut is looking to offset stagnant same-store sales by positioning itself as a solution for home meals with new menu items, and enhancing the in-store experience for the customer. “We’re in the middle of the transformation of the Pizza Hut brand, both in terms of how our store looks and creating a different consumer experience we’re calling The Hut,” said Bob Kraut, vp of marketing f... (more)

iPad on Ulitzer - How To Jump On the iPad Buzz

iPad on Ulitzer There were two kinds of technology companies issuing press releases today. Goofball ones that were somehow oblivious to Apple's planned announcement, and thought it was just another day and their stuff would get the usual attention. And those who watched the announcement of the iPad and realized there was excitement to leverage, and put together their own announcement. Now just about anyone in digital signage making an announcement that somehow tied in to the iPad would be regarded with giggles, but Nanonation is one of only a few companies in the space that actually ... (more)

Is a Smartphone a Digital Signage Player Too?

Spotted this on Engadget, which was picking up on an iSuppli analysis of the build cost of the new Google Nexus One smartphone. iSuppli reports a preliminary estimate of $174.15 for the cost of materials needed to build each handset. The research firm also congratulates Google on keeping a bill of materials comparable to most recent smartphones while having "the most advanced features of any smart phone ever dissected by iSuppli's Teardown Analysis Service." Costliest of all things was the 1GHz Snapdragon ($30.50), followed by the AMOLED display ($23.50) and memory ($20.40) fr... (more)

Clever and Useful Move with iPhone App

I am at a bit of a disadvantage here because (oh, the horror) I don't have an iPhone and I am not all that conversant in Stratacache's software. But, that stated, I am nonetheless thinking that developing an iPhone app for its ActiVia software is a pretty clever move. Yes, if you have a wireless phone and a browser, and your platform is Web-based, you kinda sorta have an app anyway. But from what I know of many browser-based platforms - including one I had a demo on yesterday - they'd all be a pain in the butt to use on a small handset screen. This is a special-purpose app that u... (more)

DDN Plans to Roll Out Massive Digital Signage Network with 7-11

Digital Signage Journal There's a press release making the rounds today about a company called DDN - who you will have never heard of - announcing plans to roll out with convenience store giant 7-11. The deal between the the world's biggest c-store operator and Digital Display Networks, Inc. would create one of the bigger digital out of home networks, anywhere, if it gets out to more than 6,200 stores in the United States and Canada, reaching an estimated 190 million monthly viewers. The programming will have national and local entertainment news and weather, and a blend of hous... (more)